Overview

Lead Generation with SEO & Google Ads

SEO encompasses more than just boosting organic traffic.

Mere growth in organic search traffic isn't a definitive gauge of success. Our approach delves deeply into data to grasp the search behaviours that drive revenue for your business. We scrutinize user actions on your website to ensure that your content is not only pertinent but also optimized for conversion.

To achieve SEO success, it must be seamlessly integrated.

All too often, organic search operates in a vacuum. We concentrate on understanding the role organic search plays within your broader digital marketing funnel. Does organic search generate value at the top or bottom of the funnel? Is your content contributing to conversions? Does organic search collaborate or compete with your paid advertising strategy? Is your SEO migration detrimentally affecting your search rankings?

We position content as the cornerstone of your strategy.

Our SEO strategies are designed to withstand the test of time by emphasizing the creation of high-quality content while avoiding excessive optimization. Content assumes a pivotal role in guiding users through the sales funnel. This implies that content tailored for organic search can yield wider-reaching benefits that are often underestimated. Our agency's consultative and integrated approach takes into account both the opportunities and repercussions of content beyond the realm of organic search.